Tuesday, August 5, 2014
Is there a demand for affiliate marketers today? Yes, there is a huge demand. One of the challenges faced in the affiliate marketing industry is that it sometimes sounds too good to be true: advertising that's guaranteed to work or it's free! Newcomers wonder if it's possible, and skeptics claim that the cost effective prices of affiliate marketing lower the bar for online advertising. But there is a good reason that affiliate marketing has experienced steady growth throughout the ups and downs of online advertising—it works. And affiliate marketing has evolved to become a reliable source of sales for a wide range of marketers.
Affiliate marketing has evolved from the early years when some touted it as the future of online advertising, and others claimed it was the downfall of the medium. It's now a sophisticated channel that generates anywhere from five to 25% of online sales for many of the world's biggest brands.
Almost all major multi-channel marketers have an affiliate program of some kind. The important thing to remember is that affiliate programs now come in all shapes and sizes. The concept of a wide-open affiliate program with an unlimited and uncontrolled number of affiliates is a thing of the past. Nearly all marketers agree that affiliates add value to an online marketing effort, but the program must be tailored to meet the marketer's objectives.
Affiliate marketing did not bring an end to other, higher priced forms of online media advertising. The success of the affiliate marketing in delivering sales cost effectively by way of a pay-for-performance model paved the way for other forms of performance-based advertising, such as CPA-based search and portal advertising, to create acceptance among direct marketers. Affiliate marketing has evolved, with affiliates and marketers becoming more sophisticated and programs more integrated with other forms of online marketing.
Sunday, August 18, 2013
Friday, May 6, 2011
Although the MEASURING RIM unveiled a new slimmer BlackBerry Bold smart phones 9900 and 9930, multi-platform BlackBerry Enterprise solution, the new BlackBerry operating system, and to update its aging handset configuration is the annual gathering Gloom has lifted from Canada informed the wireless giant.
RIM stock plunging, which began last week after the company slashed its quarterly Outlook below sales, is to find some takers, prompting analysts to say that the company that invented the telephone in the smart tag is almost in terminal decline and ripe for a takeover.
They cite the presence of Microsoft, Managing Director of the World Conference as the Tip of the BlackBerry in the following months, the obvious place.
These analysts say that if the RIM-about USD 24 billion-to-market value at the current pace, by sliding the BlackBerry Maker is reduced to only 15 billion USD soon.
"Microsoft (currently) to 48 billion dollars in cash. If the value of RIM may result in a loss of USD 15 billion, it will be an attractive target for Microsoft. Perhaps Steve Ballmer was planting that seed during his Keynote appearance at world level ', ' Harry of Blackberry Wang, mobile research, Parks Associates, the Director told the premier "skor".
In addition, with its main competitor, Apple is now worth over US $ 320 billion, analysts say, will allow for economies of scale makes the BlackBerry Maker just distorted the world's largest technology company, against the r and d expenditure.
In addition, such as the processing of the data is transferred from the desktop to the laptop and now to the smart tag phones and tablets, Microsoft is understood, is to enter the mobile space, if it is to survive. This objective has launched Windows 7 phone and just become a strategic global handset market leader in the conversion of the Nokia, which accepts now Windows 7 phone Smartphone strategy with the key.
But if Microsoft never Apple and Google in the mobile space, the software giant have to apply to the hardware vendor for the giant such as RIM, which fits the Bill of materials (BOM), because the BlackBerry maker to display also the huge base of users to the Microsoft company.
Analysts, RIM has just informed its Bing Microsoft provides the default search engine blackberries is an obvious tip for the coming months, the future of the partnership say.
(Gurmukh Singh can be contacted at: firstname.lastname@example.org)