Monday, April 5, 2010

Consumers don't give a monkey's about the Ipad

WHILE YOU'VE BEEN reading press releases published as news about the Ipad for months, it would appear that Apple's hype has not gotten through to the great unwashed.

According to an NPD Group survey of 2,000 adults 18 years of age and older, only the terminally sad are interested in buying Jobs' Mob's netbook without a keyboard.

Apparently the demographic group most interested in the Ipad are younger adults and those who buy whatever Steve Jobs tells them is good.

Overall more than 66 per cent thought that they will buy an Ipad when hell freezes over.

More than 60 per cent of those who already own Apple gear thought they will give the Ipad a miss.

Only 18 per cent of all consumers surveyed expressed a real interest in owning an Ipad. Most of them were the 27 per cent of 18-34 year olds and 24 per cent of Apple owners who said they were extremely or very interested. Mind you, they didn't commit to buying one, they just said they were very interested.

According to NPD, consumers think the Ipad is too expensive.

Stephen Baker, vice president of industry analysis at NPD said that the most interested potential Ipad customers see it primarily as a music device or for its Internet access capabilities.

"Considering what people are planning to use the Ipad for, it's not hard to understand why people who have these capabilities on other devices, such as the Ipod Touch or a notebook/netbook, may not want to spend $500 or more on a similar device," he said.

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