The terms of the acquisition have not been disclosed, but it sounds similar to Facebook’s acquisition of Octazen in February. We do know that this was mostly a talent acquisition and that the site will shut down in six weeks’ time.
We spoke with Divvyshot’s founder, who indicated Facebook is interested in Divvyshot technology specifically for event tagging in photos. We suspect that the two team members headed to Facebook will work on tying Facebook photos to events so that all photos uploaded from the same event can be associated together via event tagging.
Beginning today, the site will no longer support new user registrations. As for all of Divvyshot’s 40,000 members, they have six weeks to download and migrate their photos elsewhere. Odio also tells us that the team is “working on the specifics of migration of photos to other photo-sharing services” — presumably migration to Facebook will be a priority.
On the acquisition and shutdown, Divvyshot writes:
“We know many of our users will have mixed feelings about this move. While this means Divvyshot as you know it will cease to exist, it’s important to realize that our unique approach to photos will live on. This is an opportunity to touch hundreds of millions of users with the best parts of our product. That’s something we hope you can get behind.”