If you follow our tips below, you should end up with a really positive press release, one of which will hopefully fulfil your needs and increase those all important sales or attract new clients to your business.
Catchy Headline - As any Newspaper editor or journalist will tell you, a thought provoking or catchy headline can propel your sales straight away, it is the few words that will definitely get the attention of the reader and will probably decide if they read further, so you need to make sure your headline says everything it needs to in just a few words.
Gripping Introduction Paragraph - The first paragraph, once you have the title perfect, will be the next thing your customers or potential clients will see, so this, once again, has to be really gripping, summing up exactly what your press release is all about and why they should read on further.
Concise But Informative - A good press release says everything it needs to say quickly and effectively, it is to the point and gets the message across in the fewest possible words. Press releases have the best chance of being successful if they are short and sweet but still powerful in the message they portray. Even if you have to rework it three or four times, get the press release down to a few paragraphs, making sure you say everything you need to.
Selling Power - Your press release is there to sell. Whether it's your latest product or a new service, the whole point of releasing a press release is to get the message out to new and potential customers that you are around and are ready to meet their needs. A good press release will initially increase exposure and then increase sales, so make sure what ever you write is written to try and sell a product.
Images - If you can, try to feature some really quality photos of the product you are launching. Most press releases will take one, if not two images to propel your message further, so it is worth finding some images that really send home the message that your product or service is worth buying. Poor quality images reflect upon your business and what you are trying to get across, so make sure your images are of detail and quality focus.
Buy Now Conclusion - Make sure you finish your PR with a really strong "buy now" paragraph, which makes the reader really want to get onto the Internet and buy your product straight away. To finish a press release off strongly needs a little bit of planning and playing around until you get the paragraph or sentence that really sends the right signals, so keep trying until you feel its ready to be released.
Ian Spencer works for Clear Web Services, a SEO Web Optimisation and Web Design company serving the Forest Of Dean, Gloucestershire and South Wales.
He has worked in the SEO and Internet Marketing world for many years, and working in partnership with another company has launched the new SEO business.