Wednesday, April 21, 2010

The Technology Trap

Every successful online business requires two important technology components;

1. Software that will enable the design and development of websites

2. Software that will conduct, track and automate the business operations

A critical word here is automation. We want to set up a system that is self sustaining. There is a paradoxical Internet marketing tip that states "if you want to make more money online become less involved."

What this refers to is the fact you need to leverage technology to automate all major business processes. This will result in real time delivery of critical business operations, and to a more robust and reliable service.

The key point is that you need to have all this technology operational before you start your business.

The dynamic interplay of the technologies involved in these inter related operations is complex and it can be expensive.

You have three options

Up until recently Internet marketers had two options;

1. Hire and manage an experience webmaster to design, update, and operate their online technologies.

This option would have cost you $2,000 to $5,000 per month depending on the experience of the webmaster you hired. Many people elected for this option but the risk was high given the financial outlay. It meant you would have to make $2,000 to $5,000 a month just to break even.

2. Learn all the technologies yourself so that you could set them up and manage them all. This process would be extremely time consuming as it would involve learning HTML, setting up a hosting account, learning to FTP files to the web server, trying to make eCommerce engines work, learning about split testing scripts, integrating auto responders and much much more.

Considering that most individuals do not have the funds to hire a webmaster, they attempted to learn about all the technologies themselves. This was such a time consuming process that the vast majority gave up, thus quenching the fire of their money making potential.

A small % persevered through all the frustration, and long late nights studying coding manuals. Eventually after 12 to 24 months they learned enough to start making some money.

The great travesty here is that most people don't make it online. They simply get defeated by the complexity of the technologies.